Get to the point.

September 1, 2004

Writing for the web can be tricky, depending on what you need to communicate to your audience. Above all, try to remember that less is more.

Without skimping on quality and the amount of information, there are ways to display content that won’t intimidate readers who just want the bottom line. Websites should facilitate a way to find information — fast.

Here are some ideas to keep your website content easy to read:

• Use bullet points to list main ideas
• Pare down paragraphs to include only what’s necessary
• Link to references on the Internet rather than retyping or repeating content that already exists
• Separate large amounts of content into multiple web pages to avoid inches of vertical scrolling

Happy September!