Why do I need a website?

February 17, 2006

Today’s information directory is online. Everything on the Internet is quickly becoming a mirror image of what you’ll find driving through town.

In addition to providing information about you and/or your organization, websites let others interact with you before they have to get in the car and visit — and sometimes the need to visit is eliminated, saving everyone time and money.

The relationship begins here. Websites are increasingly a first impression, and we all know how important that is. Here are some of the helpful things a website can provide:

• contact information (i.e., phone numbers, mailing address, e-mail address)
• driving directions
• hours of operation
• description of services
• connections to related websites

And, those are just the basics!

It’s your virtual calling card and can be as simple or as complex as you choose. As you can see from this overview of Internet usage in the United States, over 68% of the population uses the Web. That’s a lot of clicks, and a really good reason to make sure your organization is on the other end of them.